Microsoft Dynamics 365 is the next generation of intelligent business applications in the cloud with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP), along with productivity applications and artificial intelligence tools. Microsoft Dynamics CRM is a tool that enables organizations to deliver upon a customer relationship management strategy focusing mainly on sales, marketing and service sectors available as a cloud offering or an on-premises installation. Microsoft Dynamic CRM is a server-client application, which, like Microsoft SharePoint with extensive web services interfaces. Its core functionality enables users to record customer interactions, maximize revenue opportunities, manage customer service needs, identify trends in the organization’s CRM. Proactively market to customer and track the performance of marketing campaigns.